State of Washington - Equity Program

[Step 0] Social Equity Program Education

This course provides you with the information needed to apply for a Social Equity in Cannabis license and includes a history of the program, applicant qualifications, the application process, and next steps.

My Courses

18 Courses

[Step 1] Business Opportunity

In this course, we'll help you start to describe and validate your business opportunity. You'll answer questions, such as: What need is your business going to fill? What do YOU bring to the equation?

[Step 2] Business Basics

In this course we'll cover the business basics, such as: types of businesses and legal structures, choosing a business name, selecting a location and we'll introduce the business plan.

[Step 3] Market Analysis

In this course, we'll answer key questions: What is a “target market” and what does it mean for my business? How can I find out who my target market is? What is it that makes my customers buy from me?

[Step 4] Market Strategy

Knowing about your market isn’t enough. You also need to decide who will be your customer, how you will find new customers, what you will offer and how you will keep them as your customers.